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Best Price Guarantee

Our Best Price Guarantee is your assurance that you'll get the best price on the products you purchase at participating The Source stores*. If you find a lower, currently advertised price from an authorized Canadian-based retailer (that is a retailer authorized by the supplier to sell its products, not a marketplace reseller) or if the price at which you purchased the product drops within the product's return period, we'll match it.

No price adjustments will be allowed during major holiday promotions including Black Friday and Boxing Week promotional periods with the exception of specific criteria under our Price Now Guarantee.

How to make a request:

Visit a The Source store or contact Customer Care at 1-866-515-5855 and present proof of the lower price. Eligible requests made at the time of purchase will be discounted to match; for requests made on a previous purchase a refund will be processed.

  • For a competitor price match, we require proof in the form of an advertisement or printout from the competitor's website
  • For an adjustment on a previous The Source purchase we require proof of purchase

Eligibility criteria:

The Source reserves the right to verify competitor pricing and availability of price match items, limit quantities of price match items to one per product per customer, and to revoke this guarantee or change its terms and conditions, without advance notice.

  • The advertised product is identical (same year, model number, warranty, colour, components, and bundling/kitting that may be included in the price)
  • The advertised product or its price is not part of a “special event” periods such as Black Friday Prices Now, Black Friday Sale, Cyber Days, Boxing Day Prices Now, Boxing Week Sale
  • The advertised product or its price is not: a "special offer" such as bonus or free offer; private sale; trade-in sale; special order, "limited quantity", "daily deal", "door crashers", "one of a kind", gift with purchase, liquidation or similar offer; after rebate price; coupon; store credit, Gift Card or similar credit; items sold in "as-is" condition including refurbished merchandise, floor models, open stock and scratch-and-dent items
  • The request for price match is within that product's return period with valid proof of purchase in which case a refund will be provided. Visit the Return Policy for return periods for each product category. (From time to time, The Source may offer extended return periods and, in those cases, the extension will be noted on the original receipt and will apply to price match period.) Any refunds will be provided to the original payment method
  • In the case of a competitive price match, a Sales Associate verifies that the advertised product is in stock and available for immediate sale on the competitor’s website or at a nearby store


  • One claim per purchase
  • Cannot be combined with Bell Advantages, Employee Purchase Program or Partner Savings Program discounts
  • Does not apply to advertisements for subscription services, including but not limited to wireless, telephone, Internet, satellite or any other similar subscription service; cellular handsets, tablets, receivers and Internet devices, watches, except for Bell or Virgin Plus advertisements for such products. Review the Return Policy for more details