Get an incredible iPhone
starting from just $16.75/mo.*
when you activate with Bell SmartPay™ and Device Return Option
See All iPhone Devices
*Connection service fee ($50) applies. Conditions apply.
See in-store for details.
Get an amazing Android™ smartphone
starting from just $10/mo.*
when you activate with Bell SmartPay™and Device Return Option
See All Android™ Phones
*Connection service fee ($50) applies. Conditions apply.
See in-store for details.

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(4) Current as of February 11, 2020. Available with new activation when adding additional lines (excluding Business, Tablet and Mobile Internet plans). There must be a primary subscriber activated on the account with a Connect Everything plan and at least one subscriber on the account with shareable data. $10/mo. discount applied over 24 months
*With proof of post-secondary school enrollment. One-time connection service fee ($50 applies). Cannot be combined with any other offer or discount. Conditions apply. See store for details.
Bring-your-own device rate plans are on a 30-day term and will continue month-to-month thereafter. Rates are subject to change. See
*To be eligible for a The Source eGift Card: 1. Activate your Lucky Mobile, Bell or Virgin prepaid SIM Card. 2. Complete two top-ups, or have enough funds to cover two monthly services. Once you have completed these actions, you will receive a text message within a few days with instructions on how to redeem your eGift Card. Visit for details.
*Offer available February 1 – April 3, 2023. Based on a $410 trade-in bonus when trading in the Samsung Galaxy S21 Ultra (trade-in value $390). Other Galaxy S, Z or Note series phones will get $350 trade-in bonus and any other Android or iOS phone will get $100 trade-in bonus. Smartphone must have a minimum trade-in value of $25, in addition to our device trade-in price. If you upgrade early, any remaining monthly device payments and your remaining Agreement Credit balance (if applicable) on your current arrangement are payable. Must be 18 years old and legal owner of the device traded in. Max 1 device per trade-in. Rebate applies at the time of purchase on the price of the device and/or accessories in-store after taxes. For online trade-ins, a payment (in the form of a bill credit) for the trade-in value will be applied to your Bell Mobility or Virgin Plus account in the first or second bill cycle. Amount depends on the value of the device; not all devices are eligible. Device must power on and be functional. See for details. This amount will be reduced when required by the Wireless Code.