At The Source (Bell) Electronics Inc. ("The Source") we are committed to protecting your privacy, and support a general policy of openness about how we collect, use and disclose your personal information
What is "personal information"?
How does The Source collect personal information?
We collect information from the following sources:
What personal information does The Source collect?
- Information you provide us, such as during purchase transactions, customer service activities, warranty and repair clams and servicing, contests, surveys, online registrations, and job applications;
- Information from third party sources, such as independent dealers operating under the trade name “THE SOURCE”, and financial institutions who issue our branded credit cards; and
- Information automatically collected when you visit our website (such as via cookies) and via video cameras when you shop in one of our company-owned retail locations.
The personal information we typically collect includes contact information such as name, address, phone number and e-mail address; demographic information; language preference; personal marketing preferences, and; behavioural information such as purchase history and purchase behaviour. Sensitive personal information such as credit card or financial information is also collected when required. We may also collect personal information contained in a resumé when an individual responds to a job posting with The Source.
You are not required to provide us with your personal information, however, we may not be able to provide you with the product, service or information that you request without it.
How does The Source use personal information?
We use your personal information to:
- complete and record transactions with our customers, including for the purpose of providing customers with timely shipping of purchases from our website and to provide ongoing service;
- develop and maintain our relationship with customers and communicate with customers, including via our E-Newsletter;
- understand customer needs and preferences and to recommend particular products and services,
- research, develop, measure, protect and improve our operations, products, services, website and marketing activities;
- administer contest, surveys and promotions;
- manage and develop our business and operations, including service fulfilment, after-sale service and support, warranty support, internal business and accounting processes, authentication, loss and fraud prevention, public safety, payment processing, returns processing, and personnel and employment matters;
- process job applications; and
- meet legal and regulatory requirements.
When does The Source disclose personal information?
Except with your consent, we will not sell, license, trade or rent your personal information to or with others.
We reserve the right to disclose your personal information, without your knowledge or consent, to a lawyer representing us, to collect a debt, to comply with a subpoena, warrant or other court order, or as otherwise required or authorized by law.
We also reserve the right to disclose and/or transfer your personal information to a third party in the event of a proposed or actual purchase, sale (including a liquidation, realization, foreclosure or repossession), lease, merger, amalgamation or any other type of acquisition, disposal, transfer, conveyance or financing of all or any portion of The Source or of any of the business or assets or shares of The Source or a division thereof in order for you to continue to receive the same products and services from the third party.
How does The Source obtain consent?
We seek consent to collect, use and disclose your personal information for the purposes stated above in several ways. The form of consent that we seek, including whether it is express or implied, will largely depend on the sensitivity of the personal information and the reasonable expectations of the individual in the circumstances.
When you provide us with your personal information, such as when you purchase a product or service, enter a contest, respond to a survey, participate in a promotion, submit a resumé or use our website, you consent to the use and (if applicable) disclosure of your personal information for one or more of the purposes set out above (as applicable). Sometimes consent may be sought after the information has been collected but before use (for example, when we want to use information for a purpose not previously identified).
How can I withdraw my consent / close my account?
We will not, as a condition of the supply of a product or service, require you to consent to the collection, use or disclosure of information beyond that required to fulfill the explicitly specified and legitimate purposes for which the information is being provided.
How long does The Source keep my information?
Personal information will be retained only as long as reasonably necessary for the fulfillment of the applicable purposes identified above or for so long as we are required to maintain such information by law, and your consent to such purposes remains valid after termination of our relationship with you. Depending on the circumstances, where personal information has been used to make a decision about you, we will retain either the actual information or the rationale for making the decision, for a period of time that is reasonably sufficient to allow for access by you or as otherwise required by law.
We will maintain reasonable and systematic controls, schedules and practices for information and records retention and destruction which apply to personal information that is no longer necessary or relevant for the identified purposes or required by law to be retained.
Does The Source transfer personal information outside Canada?
In some cases, personal information collected by us, or our suppliers on our behalf, may be stored or processed outside of the province in which you reside and/or Canada in connection with providing you with products, service or supporting our operations. The laws in those other jurisdictions may differ from the laws in the province in which you reside and/or Canadian privacy laws. Please note in certain circumstances courts, law enforcement agencies, regulatory agencies or security authorities in those other provinces or foreign jurisdictions may be entitled to access your personal information.
How does The Source keep my information safe?
The security of your personal information is a high priority for The Source. We maintain commercially reasonable safeguards and appropriate security standards to protect your personal information against loss, theft, unauthorized access and disclosure or misuse, including the use of firewalls, password protection and restricted access.
All employees of The Source with access to personal information are required, as a condition of employment, to respect the confidentiality of personal information.
What information is collected by The Source’s website?
Our website automatically collects some information from users which we may use to compile various web-tracking reports that are not linked to an identifiable individual. For example, our website may collect the IP address of your computer, the IP address of your internet service provider, the operating system that is on your computer, and areas of our website that you visit. This information is used for one or more of the purposes identified above.
What are “cookies” and how does The Source’s website use them?
Our cookies do not contain your name or sensitive information, such as your credit card number. You may choose to decline to accept cookies, if your browser permits, but doing so may affect your use of the website and your ability to access certain features of the website.
Does The Source’s website display customized advertising?
Cookies placed on your computer by our website from our third party service providers are used to collect information about the online activities of users of our website. We do not share with those service providers personal information about you and we do not permit them to collect certain personal information on our website, such as your name, email address, or credit card number. These service providers collect information about your interests when you view or interact with our website, or one of the other websites with whom they have a similar arrangement. The information gathered by these third parties is used to: (i) make predictions about your characteristics, interests or preferences; (ii) inform, optimize, and serve customized advertisements across the Internet based on your apparent interests; and (iii) measure the effectiveness of those customized advertisements. These third parties allow us and others to provide you with customized advertising across the Internet through their advertising networks. These third parties also share some of the information they collect with us, for example, information about the effectiveness of our customized advertisements. This practice is commonly referred to as Interest Based Advertising or Online Behavioural Advertising.
How do I opt out of Interest Based Advertising?
Some third party advertisers operate their own opt-out mechanisms while others rely on the opt-out processes made available by the Network Advertising Initiative or Digital Advertising Alliance. These industry alliances provide a single location to opt out of ad targeting from their member companies.
When you opt out of receiving Interest Based Advertisements a cookie is placed on your computer that informs applicable advertisers that you do not wish to receive Interest Based Advertisements. The cookie is specific to the web browser you were using when you elected to opt out. If you access the Internet through a different browser, or clear your browser’s cookies, advertisers will not know that you do not wish to receive Interest Based Advertisements. In either case, you must repeat the opt out process to reset your preferences.
Opting out of receiving Interest Based Advertisements does not mean that The Source or the third party advertisers will no longer collect information or display advertisements to you, however, so long as the opt out cookie is on your browser, it does mean that the third party advertisers from whom you have opted out of receiving Interest Based Advertisements will not display advertisements to you which are tailored to your apparent interests using information collected through cookies and other tracking tools facilitated by our website or the applicable third party advertiser.
How can I access, review and update my personal information?
Upon request, we will provide you with a reasonable opportunity to review the personal information we have retained in your file. Personal information will be provided in an understandable form within a reasonable time and at minimal or no cost to you.
In certain situations, we may not be able to provide access to all of the personal information that we hold about you. For example, we may not be able to provide access to information if doing so would likely reveal personal information about a third party or could reasonably be expected to threaten the life or security of another individual. Also, we may not provide access to information if disclosure would reveal confidential commercial information, if the information is protected by solicitor-client privilege, if the information was generated in the course of a formal dispute resolution process, or if the information was collected in relation to the investigation of a breach of an agreement or a contravention of a federal or provincial law. If access to personal information cannot be provided, we shall provide the reasons for denying access upon request.
Upon request, we will also provide information about our use and disclosure of your personal information and, where reasonably possible, we will state the source of the information. In providing an account of disclosure, we will provide a list of organizations to which we may have disclosed personal information about you when it is not possible to provide an actual list.
In order to safeguard personal information, you may be required to provide sufficient identification information to permit us to account for the existence, use and disclosure of personal information and to authorize access to your file. Any such information will be used only for this purpose.
We will promptly correct or complete any personal information found to be inaccurate or incomplete. Any unresolved differences as to accuracy or completeness will be noted in your file. Where appropriate, we will transmit to third parties having access to the personal information in question any amended information or the existence of any unresolved differences.
You may also modify or update the personal information in your online account profile by logging in to your account and clicking on “Update profile information”.
How can I contact The Source about my personal information?
Send us an email at:
Write us at:
The Source (Bell) Electronics Inc.
279 Bayview Dr
We will respond to your requests or investigate your concern as quickly as possible.
Last Change: April 8, 2014